Samuele Brianza Interiors is a New York City and Milan–based design practice recognized for its timeless aesthetic, refined elegance, and deep understanding of traditional crafts and materials. Its work reflects a clear, understated vision shaped by European heritage and expressed through architecture, interiors, and decorative arts that balance clarity, character, and emotional resonance.
Founded in 2023 by Italian architect and interior designer Samuele Brianza, the practice builds on over twenty years of experience in luxury retail design, including senior leadership roles with Giorgio Armani, Diane von Furstenberg, and Tiffany & Co., where he was appointed by LVMH to support the post-acquisition transition and guide the rollout of the new global store design concept, culminating in the Landmark boutique opening in New York City.
The portfolio spans residential and commercial work. Most recently, Samuele Brianza Interiors oversaw the interior design and art direction of the Artemest Gallery in West Chelsea, a project that unites retail and residential sensibilities within a distinctly Italian spatial language. The firm has also led design collaborations with Bulgari and Louis Vuitton on special events, where storytelling and scenography take center stage. Among the latest commissions is the New York City showroom for Massimo Bonini, conceived to showcase brands such as Herbert Levine, Benedetta Bruzziches, Amina Muaddi, and Moon Boot. Samuele Brianza Interiors is currently designing multiple boutiques for Rolex and consulting for Zimmermann, alongside an expanding portfolio of private residential commissions. The atelier is also developing a new product collection in collaboration with Italian artisans and collectible design galleries.